When people think of email marketing, they assume it is a way to spam and do not care to learn more about it. You need to create emails that entice your customers to take action based on the email. Read the article below for some great methods that you can apply today.

When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

Before you send out emails, make sure to proofread them. It is imperative that your emails be error-free. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Additionally, if you incorporate links within your message, test them for functionality.

Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products, and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.

Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML-rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.

Have a strong call to action in your email marketing campaign and position it to be seen. You shouldn’t make it difficult for your email readers to know exactly what you want from them. If it’s too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can’t be missed.

Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. What do they want to see? What information would they like to read? What will it take for you to convert those thoughts into sales opportunities? The article you just read gave you some great info to get you started.